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FireRock Privacy Policy

This privacy statement applies to www.firerock.us and love.firerock.us owned and operated by FireRock Products LLC. Our Privacy Statement is designed to help you better understand how we collect, use, store, process, and transfer your information when operating our website, products, software and other services (collectively “Service” or “Services”). The following are our core privacy principles:

  • We collect and handle information (i) to provide, analyze and improve our Services, (ii) as we reasonably believe is permitted by laws and regulations, such as for marketing and advertising purposes, and (iii) as reasonably necessary to comply with laws and regulations, and to protect the security and safety of our company, employees, customers and others.
  • We will not sell, lease, or rent your individually identifiable information to any third party or to a third party for research purposes without your explicit consent.
  • We are committed to providing a secure and safe environment for our Services.

Please review this Privacy Statement. By using our Services, you agree to all of the policies and procedures described on the FireRock Building Materials website. FireRock Products LLC is headquartered at 1500 1st Ave N, Birmingham, AL 35203 and is referred to herein as FireRock (or “we,” “us,” “our”) and includes all of our commonly owned companies.

Collection of your Personal Information

FireRock may collect personally identifiable information, such as your:

  • Name
  • Address
  • E-mail Address
  • Phone Number

FireRock encourages you to review the privacy statements of websites you choose to link to from FireRock so that you can understand how those websites collect, use and share your information. FireRock is not responsible for the privacy statements or other content on websites outside of the FireRock website.

Use of your Personal Information

FireRock collects and uses your personal information to operate its website(s) and deliver the services you have requested.

FireRock may also use your personally identifiable information to inform you of other products or services available from FireRock and its affiliates. FireRock may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

FireRock does not sell, rent or lease its customer lists to third parties.

FireRock may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to FireRock, and they are required to maintain the confidentiality of your information.

FireRock may keep track of the websites and pages our users visit within FireRock, in order to determine what FireRock services are the most popular. This data is used to deliver customized content and advertising within FireRock to customers whose behavior indicates that they are interested in a particular subject area.

FireRock will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on FireRock or the site; (b) protect and defend the rights or property of FireRock; and, (c) act under exigent circumstances to protect the personal safety of users of FireRock, or the public.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by FireRock. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the FireRock website.

Use of Cookies

The FireRock website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize FireRock pages, or register with FireRock site or services, a cookie helps FireRock to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same FireRock website, the information you previously provided can be retrieved, so you can easily use the FireRock features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the FireRock services or websites you visit.

Security of your Personal Information

FireRock secures your personal information from unauthorized access, use, or disclosure. FireRock uses the following methods for this purpose:

  • SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

Children Under Thirteen

FireRock does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from FireRock by contacting us here: https://love.firerock.us/hs/manage-preferences/unsubscribe-simple

Changes to this Statement

FireRock will occasionally update this Statement of Privacy to reflect company and customer feedback. FireRock encourages you to periodically review this Statement to be informed of how FireRock is protecting your information.

Contact Information

FireRock welcomes your questions or comments regarding this Statement of Privacy. If you believe that FireRock has not adhered to this Statement, please contact FireRock at:

FireRock Products LLC
1500 1st Ave N, Suite 75
Birmingham, Alabama 35203
(205) 639-5000


Last Updated: January 01, 2017

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