The FireRock Difference

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American Artisanship, International Acclaim

Since our inception, FireRock has been engineering the finest masonry fireplaces on the market. In independent third-party testing, time and time again, our product far outperforms both the industry standard and our competition. We're also proud to be handcrafted and American-made—mixed, poured and shipped from our home market of Birmingham, Alabama; ensuring an attention to detail that automation cannot provide.

High Quality, American-Made Ingenuity

Our proprietary fireplace mix is thoughtfully designed for strength, durability and performance.

The base of our mix is a high-performing Greek pumice, which is naturally air entrained for greater heat reflection properties. We then add Calcium aluminate, a chemically-engineered cement binder designed for high heat applications and more durable than Portland Cement, the binder used by our primary competitor. Finally, to improve strength we add reinforcing fibers for lateral bonding and design our components to accommodate steel rebar for added support in weight-bearing units.

And to assure you we aren't just blowing smoke... our products are third-party tested annually to ensure they are above standard—regularly outperforming our competition 3x in tests of compressive strength.

What Sets Us Apart?

Our attention to detail extends beyond the product and process and into our customer relationships. From the first call to first fire—we provide a level of customer support not typically found in the industry today. Unlike our competition, our sales representatives are technically trained and available for on-site consultation with builders and architects. We also provide continuing education to ensure masons are well-trained and suited to build our product up to your standards.

Crafting Customer-Centered Service

We tailor our customer service to meet the unique needs of distributors, builders, architects, and homeowners alike. Our national sales team supports stakeholders throughout the entire process, from design plans to installation. Our customer success team, rigorously trained, ensures top-notch technical support. Plus, all our units come with a reassuring twenty-year warranty.