Kendal Carlson, VP Sales

Kendal Carlson, VP of Product Development for FireRock Building Materials

About Kendal

Kendal spent her early career in NYC, first as a stock trader and later with a quantitative hedge fund. After graduating with an MBA from University of Virginia-Darden, she found herself seeking a new challenge: to join a growing business whose products she could connect with. Enter FireRock.


Homebuilding had always appealed to Kendal for its mix of precision and creativity. So the opportunity to steer the product portfolio of a luxury building materials company alongside a talented team was a perfect fit.


A Minnesota native, Kendal now lives in Birmingham and enjoys the opportunity to explore the Southeast with her husband. She also continues to look for home renovation opportunities, which has become a new hobby of hers. 

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